Thursday, 29 April 2010

NEVER KNOWINGLY UNDERSOLD

Has anyone else seen the latest John Lewis advert? If not you can watch it here. I think it's lovely...it oozes John Lewis brand identity and they have stuck to what they are good at.

I watched the documentary about John Lewis on the BBC a few weeks back and had mixed thoughts on the brand. I thought some of the 'big gun's behind the brand, especially in the fashion department, seemed a bit dim! And I really didn't like the fashion ad campaign that they were covering at that time.

I understand that they were trying to gain a younger audience, which is fair enough. Why should they submit to the fact that such a large chunk of the market rarely walks through their doors? I admire their approach and their optimism but the ads were just naff and bland. However I am obviously wrong as since this huge push towards younger market and re-launching the website, JL has seen huge online sales and reported increasingly profits month after month...but I still don't like them!!

I didn't like the colours used and the wishy washy background and the slightly futuristic photography of the products. However this latest ad ticks all the boxes, especially the loyalty and trust boxes, which I think are the core elements behind JL's success.

Sure, there have been similar ads, following an individual through the different stages of their life or time span... (hovis bread advert with the boy running home or the toothpaste ad that follows the young boy growing up), but this one sort of stuck with me more.

It illustrates that their products are in it for the long run, and that you know if they can't deliver on this promise there will always be a person (human being, not a electronic voice on the phone) that can sit down with you and talk through the problem and give realistic solutions.

I think it's just nice sometimes to see an advert on TV that looks realistic, with real people that aren't over air-brushed and whose voices haven't been badly dubbed! It is also nice to know there is a solid message behind the ad. But what are your thoughts? I bet many will think it's boring,  maybe I'm just getting soft in my old age!

Do you think this is really capturing the younger markets attention??
SIMPLY BEAUTIFUL

How much do you want this?? I know I want it A LOT!!

The New Alpha Spider

Thursday, 22 April 2010

MARK RONSON FOR GUCCI

I will admit it here and now and get it out in the open. I have a mini crush on Mark Ronson and thought he could do no wrong. His style always oozes cool he does have what some may say, a beautiful face!

However, this latest collaboration with Gucci has upset me. Not only do I not rate the shoes too much, the promo images for the collection are odd and the suit he wore to the opening of the pop up store in Covent Garden was just wrong!

The shoes themselves, are alright... I can't really make my mind up as to who would wear them...they look slightly plasticy to me, this could be due to the photography or something to do with the colours he's used, but generally I didn't really think too much of them. If they were in the shop window I wouldn't give them a second glance or think them anything special. The designs are pretty safe really.

The campaign, well there is one photograph that really makes me cringe. Mark, with two pairs of his shoes next to him. He's got an odd smile on his face, it just looks so naff and manufactured. There is no depth to them, they're very bland. It's as if they thought, well this is Mark Ronson, he's touching a pair of shoes, this is clearly enough! There's normally a bit of a story involved and it isn't as openly cheesy especially with a high end brand like Gucci. There doesn't seem like any budget was put into the shoot and that all their money was spent just getting Ronson involved!

For example, below is an image from the Versace campaign with Madonna, I didn't like this campaign at all, I thought there was too much white and it was generally a bit weird, but at least there was a set up, props and a theme! And if only one person can get away just using their face and name, it's Madonna!

Now my final moan, on what he wore to the opening. Now this man never fails to look good in a suit. But this choice of a white suit with the matching spotty Gucci shoes and shirt... really?? It didn't (in my eyes) look sexy or chic. It was geek chic without the chic. I just know he could have done better as he has done, on many occasions!!

Let me know if I'm just being too picky, but I just thought with all the press and lead up to this launch and the opening of the pop up shop, I thought both Gucci and Ronson would have more to give!

Eeeek! Cringe, it's like he's in a naff family portrait and the shoes are his children! Hate the white/grey backdrop. 

Hugely dislike the green used on these.

The Madonna Versace campaign, quite old now, but has much more attitude and impact that the promo shots with Ronson!

And finally we have the suit... does anyone like this or think he pulls it off?

Thursday, 15 April 2010

BUNNY HUG

Has any one else stumbled onto this site yet? Bunny Hug is a relatively new online fashion boutique. I can't remember how I heard of it, I may have read about it somewhere... maybe Stylist?? But anyway, I'm in love.

I have to admit, I don't think it's the most easiest site to use, and sometimes navigating around the site can be a bit confusing, for example, when trying to register my email address and sign up for the newsletter, the fields to fill in your details aren't very obvious! However,  the products speak for themselves...

The layout/design does show some inspiration from ASOS but has gone for a more sophisticated style using mainly monocrome colours. I believe this site is going to (if it's not already) give my-wardrobe a run for it's money. Obviously My-wardrobe is much more advanced and has it's own blog and TV sections on it's site and Sarah Curran is frequently interviewed by the press. However I reckon it's only a matter of months before we start seeing Bunny Hug products heavily featured in our magazines.

I'm not really a huge fan of online shopping, and on the rare occasions that I purchase clothes online it's usually cheaper, low risk orders! However some of these products are simply gorgeous and not as expensive as many that I like on other sites and so I may well have to give in... they offer a free UK returns policy anyway!!

Here are some of my current favourite items available now....



- I am very strongly considering buying this when I get my next pay cheque!!
- This one is in the sale, making it even more desirable!

Guess I'll wait and see when I next get paid if my budget will stretch to any of these items!!

Sunday, 11 April 2010

HOLIDAYS!

I haven't blogged for a few days since I've been on holiday! Thought I might just rub it in a bit more as since I am still only recently a fully working 9-5 working girl, I have realised that holidays are now somewhat precious and I do feel a slight need to let everyone know when I have been away enjoying sunshine!

I will try and think of something slightly more brain stimulating to write in the next few days, but for now, to make this post slightly fashion related, I have posted some pics of the new clothes I bought whilsts away.

For the one day it was proper cloudy and the sun didn't want to shine, we escaped to the shopping centre!

I got a couple of bits, nothing too exciting, both from stores that are here in the UK; Zara and Mango, but Zara's prices are definately much cheaper over there, even when the euro isn't great against the pound. They are just lower to start with. For example I like many Zara shoes but think they are too overpriced over here, most boots or heels at around £60 or £70 and not always that great a fabric. In Spain the most expensive shoes I found were 59Euros... so I treated myself!

Floral Top from Mango


Grey cotton top from Zara, like 8Euros!


My favourite bargain... new trousers for work from Zara 19Euros!!
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