Thursday, 30 September 2010


I've just become an ambassador for Eyeko makeup, this means you guys can receive a free gift when you spend over £10/€12/$15. All their products are very reasonably priced and if you spend over £35 delivery is free! Their range is young and fun and offers a huge variety of shades in lipsticks, nail polishes and eyeshadows. These products I think would be great gift ideas as they come in cute packaging and would make any girl smile! 

To ensure you get your free gift, all you have to do is enter my code: E11227 at checkout! To give you some inspiration I've listed some of my favourite items below! Happy shopping!

'London Lips' Lipgloss in 'Shoreditch' bang on trend and this fruity red will brighten up a make up free face or add that extra bit of glamour to your night out look.

Eyeko's line and shine eye liners are a great addition to your make up bag. Since they are affordable I am not worried about lossing them if I put these in my handbag on a night out for those much needed touch ups throughout the evening!

But you guys don't need me to tell you what to get! Have a look yourself, just click here.

Tuesday, 28 September 2010


I was lucky enough to be invited to Maybeline's 2011 calendar shoot last week; Show Me Your Make Up, which was a 'behind the scenes' look at the photoshoot that Maybeline organise every year to produce their limited edition calendar which goes out to 'a select few' around the globe - 50 will be distributed in the UK to the important beauty 'opinion formers.'

I wasn't entirely sure what to expect as most the shoots I've been on are quite hectic and people can feel in the way, even when they're supposed to be there, so I was intrigued to see how Maybeline coped with an 'audience.' However I must say I was pleasantly surprised. The event must have been organised down to a tee, as I was welcomed into this quaint room in the St Martin's hotel, to be greeted by a huge white leather sofa, drinks and nibbles.

I was given a quick run down of the brief and what they were trying to achieve before being left to my own devises and introducing myself to the make up artist and model.

On the day, the model was the ever so gorgeous, Kemp Muhi who was being photographed by Jackie Dixon. Some shots had already been taken by the time I arrived and I sat down with Jackie who went through them with me explaining the concept behind the look. Kemp looked stunning, and Jackie even said that Kemp made her job very easy.
Sharon Dowsett touching up model, Jemp Muhi
Once I'd settled down I wandered over to the make up area to watch Kemp get a new look and chatted to make up director for Maybeline; Sharon Dowsett who explained what she was using and how in each look she wanted to create at least one element that people could try at home. Each look was to shift focus around the face, concentrating on the eyes, lips, cheeks and then a more natural look.

Overall this was such a lovely event to attend. All Maybeline representatives were very tentative and ensured all the bloggers and other guests were being looked after and I was genuinely impressed at the levels of ease during the shoot and how smoothly it all ran.

One final perk of the event was the goodie bag! Now we all know that goodie bags often always sound a lot better than they actually are! I was expecting maybe one product, a press release and then a lot of other paperwork....but oh no, that's not Maybeline's style. Sure there was the required paperwork present, but they also gave away a total of 5 products! Two lipsticks, two eye shadows and one mascara. Now, do you want to here the really great news? YOU CAN WIN IT ALL! I'm going to offer my goodie bag as a giveaway to one lucky reader. I like to keep my giveaways simple, so none of this '1 point for a blog follow, 1 for a twitter follow' malarkey. Simply leave a comment on my blog stating you wish to be entered, under this post and then I will select a winner at random. Please, only UK entries. Good Luck and thank you Maybeline for a lovely event!

Monday, 27 September 2010


I was invited to the Conran Shop last Thursday to attend the launch of their new 111 Navy Chair. The night was a great success and there was lots going on including a 'photo carousel' where guests could have their photo taken on a rotating stand, whilst sitting on the 111 Navy Chair of course.

Now, what makes this chair so special, special enough to get it's own launch party I hear you say. Well, getting back onto the 'eco warrior' band wagon, Emeco have joined forces with Coca-Cola to design and produce something stylish and eco friendly. This chair is made up of 111 plastic Coca - Cola bottles! Impressive, no? 

The design follows that of the 'original' 1006 Navy Chair, ensuring that stability and durability are key attributes of the new chair. However, the classic design has been updated with modern technology to ensure that consumers can still buy quality items but also help save the planet at the same time. 

Coca - Cola hope that the production of these chairs will help prevent 3 million coke bottles entering land fill sites every year - not bad hey?! Now, of course, something this stylish and eco friendly doesn't come cheap. One of these chairs will set you back a cool £280. However, this has been produced to last and does have that 'style icon' look and feel to it, meaning it will look good in your kitchen for years to come! They come in a choice of 6 colours, red, green, orange, blue, grey and white. Now I don't have my own kitchen but if I did I think I would have to go for the classic white!

Thanks Conran for a great night - I forgot how nice their Chelsea store is! Well worth a visit just to have a snoop round!

Friday, 24 September 2010


This is more of a comical post than a serious post. I have just seen on GRAZIA that Cavalli is to launch a new range for your pets! I never really understood people who dress up their pets, unless at Christmas or Halloween when it is quite funny and / or cute. But this collection is just ridiculous! These poor animals... but hey, that's just my thoughts, what do you guys think? If you had the cash would you splurge out on these outfits for your dogs to roll around in the mud in and pee all over???

All images from Grazia Online 

Wednesday, 22 September 2010


I thought I would just share this ad with you guys. I really hate this ad. I think the expression on his face is really off putting and I keep seeing it EVERYWHERE. I have to put up with it at tube stations and there is a store right next to my work which I have to walk past everyday. 

Now I know I may be overreacting a little bit here, but I just wanted to see what everyone elses' opinion is. Do you think it is just a little odd / irritating? It really doesn't make me want to go into a store!

Tell me, am I alone here with this irritation or do you guys feel the same??

Sunday, 19 September 2010


You've read about it in the papers, you've heard about it on the radio... Lily Allen has launched a new vintage store in Covent Garden, in partnership with her sister.

I am big fan of Lily, I love what she represents and how she speaks her mind and I am a fan of vintage although I must admit I don't really wear too much vintage, I tend to play it safe buying handbags and shoes, but really admire those who can pull off the outfits which I think on me would just look like I'm wearing a 1960s rug. So, I was excited to see what her store would offer, and I was pleasantly surprised.

Firstly, I didn't realise how BIG the store would be, and it hadn't at all clicked that the empty store I walk past everyday I'm at work was the one being transformed into the Lucy In Disguise store. It is so spacious and really acts much more like a designer boutique than a 'vintage / thrift' store.

The items on offer are limited and therefore there is not the high level of rummaging needed that is usually involved with vintage shopping. Everything is out on display and easy to see. Some of the items are very in your face, but then there were some stunning coats which didn't frighten off those vintage virgins like myself, including one stunning YSL cream coat which was so on trend for this season it was quite scary!

Unfortunately I didn't manage to take any decent photos as whilst I was in there, a film crew were as well and so I wasn't sure if I'd get 'told off' for doing so but I did manage to sneak this cheeky one in of the accessories display! But I would say if you get a chance to head on down there as it is just a lovely store, whether you're into vintage or not. Sure, some of the items have pretty hefty price tags but I think we all know that second hand no longer means cheap!

Also do check out the website which is quite fun!

Lily & Her sister Sarah on launch night - photo

Friday, 17 September 2010


Catwalk Genius is a new platform which is helping young, emerging designers get their products exposed and off the ground. It is a great initiative that I wanted to share with you to help gain more support for the designers, and encourage budding designers out there to join the site to help get some exposure.

In short, how catwalk genius works, is that designers sign up to the site to try and get public interest. The designer states how much money they need to fund a new or existing collection. Once the target is set, the public can buy 'shares' in the designer / brand to try and get it off the ground. Once the target has been met, the designer then goes away and produces the collection.

On return, the collection is put up for sale on the site. Of which, the public who put in shares can receive a return through the product sales, as well as other perks that the designer may choose to introduce.

Their latest success story is Katie Eary. Katie is the first womenswear collection that has reached it's set target and is now successfully trading from the Catwalk Genius site. The funds generated from the share investments allowed Katie to go ahead with the production of her collection and host a photo shoot to promote it. 

The reason this system works is because it offers a whole wide range of people the chance to get support and to support others. By offering the public the chance to invest small amounts into brands means no huge financial commitments are needed and financial risk is much lower.

To find out more about this scheme for both designers and potential investors just go to the CATWALK GENIUS site. But for now I will leave you with some imagery of Katite Eary's collection which is now available to buy.

P.S Please vote for my blog in the H&M competition - just click on the image on the left hand side! :)

Tuesday, 14 September 2010


If you are feeling bold and beautiful on Thursday, then why not head on down to Joy's new store opening in Soho...only there is one minor catch... you have to go in your UNDERWEAR! Joy are offering to give the first 25 people who walk through their doors in just their underwear, a new outfit! 

I think this is a great idea, it has such a huge PR potential and I'm sure, in Soho of all places, you will find people brave, and maybe slightly crazy enough, to go ahead with this! But make sure you are there early as if you're not in the fist 25, then you're likely to feel slightly embarrassed, and cold!

I saw this on their website and thought would share it with you guys to see if anyone would be brave enough to do it, or if you're working in the Soho area, be warned that there may be a few more half naked people than usual!

Unfortunately I wont be able to attend the event as I will be tied to my desk at work, but if anyone does go do let me know, whether it's just to see the new store or if you're going to try and get one of those free outfits! Good luck!

To find out more info go to Joy's website, or click here.

Monday, 13 September 2010


Like many of you out there, I was eagerly anticipating the unveiling of VB's new collection. When she showcased her first collection I really didn't want to like it. I get increasingly bored of celebrities starting their own fashion line. It seems to be so 'easy' now a days for people to do this and the list is ever growing; Gwen Stefani, Hilary Duff, 50 Cent, and newer to the list is Beyoncé. However, I loved it. I was pleasantly surprised by the products and thought it a comical twist how she had a couple of models that resembled herself to model the collection. This showed she has a human side to the 'posh' and hard facade that she has had in place since her 'girl power days.'

The reason I tend to stray away from celebrity fashion collections is that I have several fashion designer friends and know how hard it is for new, upcoming talent to get exposed. I get irritated when celebrities who made their name for singing / acting etc are, all of a sudden 'fashion designers.' They make it look so easy when there really is a lot of time and effort required in getting a brand exposed to become successful.

Victoria Beckham stands out in her own right. The 'Beckhams' are a powerful brand and she sure has put the media spell she has on UK and US press to her advantage. She has generated her own power house. And a very stylish powerhouse at that.

I have a new found respect for VB, she has graduated from the WAG university with first class honours, distancing herself from the orange skinned, fake eye-lashed clad of the footballers wives. She seems to have put her neck on the line to prove to everyone that her interest in fashion goes way beyond choosing the right stylist and making sure you wear the biggest diamonds.

What I really like about VB's collection is the structure and texture involved. Most of her garments have strong structural detailing and this way of thinking has ensured that the shapes of the products are what help show of the feminine figure. VB has also selected some exceptional fabrics. Obviously, I've not been lucky enough to get up close and personal to the products, but you can tell by how they photograph that the fabrics are gorgeous  and I like how she has experimented with texture. using 'glossy' fabrics for some of her items. 

Her shows also seem very down to earth - it is all about the clothes. Sure, she chose a beautiful location, a town house on the 'Upper East side' but this suited the show down to a tea. It made the items looks more real, and you could start to visualise them on 'real people.' 

There was a bit of a media buzz around the collection before it was unveiled as VB stated that she was going to use 'healthier' models. Now, her models weren't exactly plus size, but they didn't seem to look as skeletal as others. Sure there are big question marks over how much VB actually 'designs' but I'd like to think she does oversee a lot of what goes on in her brand. You can see she likes to design items that she would wear, and if she didn't do all of the initial sketches for the products, then I'll let her off. I love it!

So, now to the good stuff... here are the images of my favourite items from her new collection! Let me know what you guys think, would you buy any of her items? Do you care that she was in a girl band before she became a 'designer?' Be good to hear your thoughts!

Left - love the shape of this dress. Feminine, yet there is a slight hint of power dressing!

Right - This is what I meant about using new fabrics and different textures. Great shape as well. 

Left - This shape is gorgeous. Oozes elegance and the fabric drapes so well. 

Right - This fabric is amazing, maybe a bit too red carpet esq for most wardrobes but great none the less!

So there you have it Victoria Beckham's latest collection for you...what you reckon??

All photos from 'The Guardian'.

Friday, 10 September 2010


It's getting that time of year when we need to update our wardrobes and add in some new additions to try brighten up our winter looks. I am quite a fan of the winter wardrobe as I love knitwear and scarves. I think there are some key items that everyone should have in their winter wardrobe, may seem obvious to you but I love a good thick, chunky knit cardigan. I'm not a huge fan of winter coats, instead I like to layer up and then wear a big cardi on top. Last year I bought a great Azrec patterned one from Uniqlo, which I am sure will be worn a lot again this year. 

A nice cosey scarf is a must for me! I have a thing for scarves, but tend to go for the cheaper ones as I find wool iritates my neck quite a lot and so go for more high street brands that use more synthetic fibres. Last year a good friend of mine bought me a 'looped' scarf from Topshop for my birthday which I still love as it is so soft! Pretty sure I will be seen wearing it again this time round! 

Finally, you need a good pair of boots! I hate having cold or damp feet and so I try and buy at least one pair of 'sensible' shoes. Luckily I found a great pair of little victorian style boots in the summer sales which I'll wear for this winter. However, I should probably invest in a slightly more robust pair if we're going to have snow like we did last year!

Anyways, here are some products I've got my eyes on, probably could afford to buy one item off this list this month! Otherwise will have to wait until next pay cheque!

Yuki Beige Preppy Unbalanced Shirt - £59 You can view this item HERE.

How comfy does this look!! I think this would work well for winter as can go with nothing underneath, but for when it gets really cold could work well with long sleeve t shirt underneath with the sleeves poking out the bottom. 

Knitted Fluffy Rib Jumper - £38. You can view this item HERE.

I bought a similar item to this last year and love it. It is so comfy and keeps you warm and looks good to wear to work and to dinner/drinks afterwards! £38 isn't bank breaking either which helps!

Sparkle & Fade Leopard Chiffon Zip Skirt - £42. You can view this item HERE. 
I saw this item in store the other day. I do really like it, I like the colour is a bit different to what I'd usually wear. Think would be good for me to wear to work with thick black tights and a simple tee on top. Thought the £42 was a little steep so may wait see if I find anything else, or may just go back and buy it next week! 

Line Tights By Jonathan Aston - £12. You can view this item HERE

I love these tights. I don't normally wear 'jazzy tights' as I don't think I can pull them off, but I think I might just be able to get away with these on a night out. Would just wear simple black dress or skirt and top so all the focus was just on my legs! ;)

What's on your current wish list? Happy Friday everyone, enjoy the weekend!

Wednesday, 8 September 2010


I was reading the latest issue of 'Stylist' this week and noticed that Erin O Connor is to launch a new fashion line, showcasing it at LFW this autumn. Erin is one of my favourite models out there. I think she has an amazing face and even though she is very slim, has always backed 'healthier' models and runs her own agency which specialises and prides itself in the care of their models. Giving them information about how to maintain the figure required without starving themselves.

So, when I read that she was to launch a new collection, I got a little excited. However, as I read on I was a little disappointed. It appears that Erin will be launching a range of T-Shirts and canvas bags, that just have 'slogans' printed on them. All of which fashion related, but still. There doesn't seem to be much imagination behind this collection and to host a whole catwalk show with just 5 T-shirts and 2 bags, there isn't really that much to get excited about. 

I only hope that this is just a stepping stone into the fashion line world, and that one day down the road the brand; 'She Died of Beauty' will grow and get more adventerous, showcasing more than basic T-Shirts and Canvas bags. 

The price points for these items are as you'd expect quite high. £40 for the T-shirts and £20 for the canvas bags. Now, considering you can get these types of bags free from most retailers, or sometimes when you're spending over £50, can't say I'll be rushing out to fork out £20 for them on their own.

However, even though I've been quite negative about this whole thing, that is mainly just my taste, (I'm not really a fan of slogan Tees) I imagine this collection will be a big hit and it wouldn't surprise me if the likes of Alexa Chung were snapped during LFW wearing any of these items. 

Slogan T-Shirt campaigns prove to be very successful with consumers, and so long as you get the 'cool kids' snapped in them first, you can pretty much garauntee that Primark will be making their own versions in no time! Just look at the I heart NY t-shirts, for years these were just cheap tourist gifts sold for $10 a time. Then all of a sudden you could buy them from the likes of Urban Outfitters for up to £28! There was also huge success with the florescent coloured 'born in the 80s' t-shirts (can't remember the actual designer who produced these) but again, stores like New Look were quick to create their own versions.

My 'expert' opinion is that this line will have the same effect. You'll see Erin's version on the catwalk and in the glossys, then soon enough, similar phrases will be popping up on clothes in a whole range of this space!!

Apologies for size of image, but couldn't find any others so took a screen grab from Stylist's website! The new bag range from Erin O Connor - £20.

Image from Stylist Magazine.
For the 'She Died of Beauty website' click here.

Monday, 6 September 2010


Last week I was contacted by a company called 'Men Are Useless' - now, with a name like that you're bound to sit up and listen, but what they had to say was actually quite interesting and amusing! Firstly, who are 'Men Are Useless?' In a nut shell, they are an online shopping and delivery service. However, their USP is that they deliver male grooming products. Now, why is it that they only delivery male grooming products? The team behind Men Are Useless have done intensive research which highlighted Men's inability to shop for their own toiletries.

Out of those who they interviewed, 38% admitted to stealing their partners / housemate's shampoo, and the saddest story of them all is that 7% said that they had resorted to using washing up liquid due to a lack of shower gel.

I for one, can guarantee that toiletries are not at the top of many men's shopping list. Having lived with 3 boys in my second year at Uni, and now frequent visits from my boyfriend, I am pretty sure that on more than one occasion, one of them has pinched some of my shower gel or shampoo. The idea behind MAU is that they offer a home delivery service for all these essential items with minimum effort.

Even the packaging has been designed so that it fits through your letterbox so there is no need to make sure someone is at home to pick it up and you wont ever receive one of those irritating 'you weren't in' notes left by the postman meaning you now have to drive miles to the depot to pick it up.

I think that once the males of the world have swallowed the fact that they've been caught out in the act and actually admit that a company called 'men are useless' are offering a way out, this could be a very successful scheme. The idea has a very tongue in cheek vibe to it, but all the script that comes with the brand isn't attaching men, simply telling a few home truths. I can imagine that a few wives, girlfriends will be signing their other halves up for the service just to make sure that their £20 shampoo isn't 'wasted' on their partners! To find out more go to .

What do you guys think? Would you sign up to a service like this, or sign up your partner for it?

Here is the pack that the Men Are Useless team sent though, got all your essentials as well as some tasty treats! This is an example of one of the packages that they offer.

Sunday, 5 September 2010


Last week I was invited to attend the launch of a new range of handbags at the lovely Darkroom, Holborn. I was excited to attend as I read up about the brand and was interested in what they represent and were setting out to achieve.

Veja produce a range of high quality bags and shoes, all produced in Brazil. They are working together with local Brazilian communities to produce high end products, with minimum impact on the environment, ensuring that the local communities can benefit as well. Veja source some of the finest leathers and organic cottons in Northen Brazil and each item is made to the highest of standards and in an environment where the workers feel safe and are well treated.

It is great to see a brand that can produce such stylish products, but not pose a threat to the environment and looks after all those involved in making them.

I wrote a full review of the evening and the products for RADIA magazine, which is going to launch in the next few weeks. Check out their facebook page here, to see updates and see my full review soon. For now, here are some of my photos from the night, but I saved the best for RADIA!

The Veja Range in all their glory

This collection wasn't part of the Veja range, but an example of some of the gorgeous products available at Darkroom.

Thursday, 2 September 2010


So I know many of you have been eagerly awaiting the launch of the new Zara website, where you can actually buy online! It is a bit of a love hate thing for most I think, love that you can browse and buy online, hate that this could severely dent your bank balance more frequently!

I have said before that I'm not really one for buying clothes online as I'm still a bit old-fashioned and like to try on in the shop, feel the clothes before I buy them etc. However I am a regular browser online, and often go here to seek out styling tips and inspiration. Some of my favourite online stores / sites are, Topshop; I love the clarity of the site and how items are photographed, My-wardrobe; mainly because the items are all so lovely, I go here more for my 'wish lists' rather than what I'd actually buy, and I love the slightly newer Bunny Hug Boutique, they tend to stock a bit more 'edgy' products and style items well.

So, Zara did have a lot to live up to... and my verdict... I'd give it a C+. It does tick all the boxes for navigation, ease of use etc, but there doesn't seem to be, how do you say 'va va voom' to the site. The photography on the home page hints towards sexy, but then when you click to view the items, that is completely lost. The pages feel very flat, and nothing really jumped out at me. There seemed to be a few teething problems, as expected, i.e. pages wouldn't load etc but I can handle that. I don't need to buy anything this instant, but I thought the pages would have a bit more depth. There doesn't seem to be a lot of thought behind the design, more along the lines of, 'let's get this up as quick as possible to make sure we can start raking in the cash.'

They seem to have tried to add some added extras by uploading videos and have a magazine 'coming soon' so I guess I'll just sit tight and see what they can do with in a few months down the line. For now, it does the job, but I think I'd only really use this to buy something that I'd already seen in-store rather than by sold from looking at it on the screen!

Have you guys had a play on the site yet? What did you make of it?

So did any of you guys go to SW4? I went with my girls from Uni and had a great time. Managed to only get rained on a tiny bit and saw everyone we wanted to see! My outfit wasn't too exciting as I had to be kinda practical. It really wasn't very warm, very strong possibilities that it would POUR down, yet we wanted to go out after the festival so couldn't wear wellies! In the end I opted for Topshop brown shorts, tights and Office boots, which I got in the sale and you can see in an earlier post here, boob tube with lace panels from MANGO and knitted baggy jumper from topshop. I wore layers that I could take off and wore nice(ish) boots that were practical but didn't feel too clumpy to wear to a bar after!

Anyways here are some pics from the day to share with you! If you went, let me know who was your favourite! My highlights were, Zane Lowe, Kissy Sellout, Andy C and Fatboy Slim.

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