Monday, 27 September 2010


I was invited to the Conran Shop last Thursday to attend the launch of their new 111 Navy Chair. The night was a great success and there was lots going on including a 'photo carousel' where guests could have their photo taken on a rotating stand, whilst sitting on the 111 Navy Chair of course.

Now, what makes this chair so special, special enough to get it's own launch party I hear you say. Well, getting back onto the 'eco warrior' band wagon, Emeco have joined forces with Coca-Cola to design and produce something stylish and eco friendly. This chair is made up of 111 plastic Coca - Cola bottles! Impressive, no? 

The design follows that of the 'original' 1006 Navy Chair, ensuring that stability and durability are key attributes of the new chair. However, the classic design has been updated with modern technology to ensure that consumers can still buy quality items but also help save the planet at the same time. 

Coca - Cola hope that the production of these chairs will help prevent 3 million coke bottles entering land fill sites every year - not bad hey?! Now, of course, something this stylish and eco friendly doesn't come cheap. One of these chairs will set you back a cool £280. However, this has been produced to last and does have that 'style icon' look and feel to it, meaning it will look good in your kitchen for years to come! They come in a choice of 6 colours, red, green, orange, blue, grey and white. Now I don't have my own kitchen but if I did I think I would have to go for the classic white!

Thanks Conran for a great night - I forgot how nice their Chelsea store is! Well worth a visit just to have a snoop round!

1 comment:

daisychain said...

wow, this is awesome.

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