This week Johnson's created a 'live billboard' where real life models were attached to a temporary board in Westfield shopping centre. Crazy right? Well the thought process behind this idea does seem to make sense. The whole point of the ad is to show how effective their 24 hour moisture body lotion is - by encouraging passers by to stroke, that’s right stroke, or touch the models arms and legs!
Now this ad did the job in terms of getting media attention as I saw it in both the Evening Standard on the train home yesterday and then on the Metro on the way in to work this morning. However, I’m not too sure the public are ready to go up and randomly touch models. And fair play to the models themselves for doing the job!
I reckon there must have been huge security guards hiding behind the billboard in case any funny business started! The photos of the scene show that some of the public weren’t too sure what to do!
What do you guys think? Good stunt? Would you have ‘stroked’ their legs?! I like the idea of having ‘live’ ads and these have been done before and can be quite entertaining, however I fear that encouraging people to touch models may be a step too far but at the end of the day it is a gimmick!
One final note: There’s still time to enter my giveaway. It’s closing on Sunday at 10pm and I’ll announce a winner on Monday morning. All you have to do is comment on this blog post! Good luck.