AMY WINEHOUSE FOR FRED PERRY...LAUNCHES
However, Fred Perry is one of my favourite brands, not just for the products, but I love the heritage behind the brand and even though Winehouse is a famous fan of the brand, I do think this collaboration is something a bit different.
There hasn't been a major hype around this launch, it seems slightly more natural and less manufactured (if that's possible) than a lot of other collaborations we see. The products speak for themselves, they stay true to the brand and what they usually offer, but have a slight twist to them, giving them a slightly edgier, sexier look and feel.
Modeled by, none other than Amy herself the collection looks great and I love the colour palette they have used. Sure the photos may be a little airbrushed but I love the expressions on Amy's face, it gives off a sense of calm and relaxation that isn't normally associated with her!