Thursday, 2 December 2010


Madonna teaches a class at the opening of Hard Candy Fitness (Pic:Getty)
Image: Getty via

So it seems Madonna is still trying to take over the world, and this time she has turned her focus to the leisure and exercise industry, by opening a gym in Mexico City...

Seems all a bit random to me to be honest, and had yet another massive PR bubble around it. The Gym is called 'Hard Candy' which I have issues with anyway, as it sounds more like a soft porn store or adult video shop! The location is also a bit random in my eyes, in one interview Madonna's response for choosing Mexico was that she 'loved the culture, food and the art' and has been there several times to do research. Clearly sound reasons for opening a gym there!

Supposedly Madonna helped design all the interiors, as well as the fitness programme that the gym offers. That doesn't really impress me too much, and wouldn't really make me want to go to an exercise class that Madonna may have 'designed' herself. Would you guys be excited to go to an exercise class thinking that Madonna may have added in 10 extra press ups to make sure you were pushed to your limit??

I'm not sure how successful this latest edition to the Madonna empire will be, if it had opened in a city near you would you have noticed or paid much attention to it? I would've thought that one of the main reasons Madonna chose Mexico City was that there isn't an influx of gyms there already. Opening this in New York or London would probably have had much less effect as there are so many already established. But hey I'm no expert, my general overview is that is seems like quite a random move by Madonna and her people, but I'm sure she's making money out of it somewhere along the line!

On a more positive note.... have you entered my giveaway yet? You could win an American Apparel skirt!

1 comment:

2012fashionfencer said...

I agree, this decision is a bit random, clearly just an attempt at publicity.
Your giveaway sounds great, I love American Apparel! I'm hosting a couple of giveaways of my own, until Dec 11th only, with Marc Jacobs and Givenchy prizes. If you'd like to enter you're more than welcome! Here's the link: :)

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