Monday, 20 December 2010

PERFUME ADS XMAS 2010

WARNING: Rant ahead.

So, it's that time of year again when perfume Ads flood our TV screens...I've never really been a fan of TV perfume ads. I think they're more suited to print, especially when they include the sample of the scent which is always what is going to sell a perfume rather than a 30 second motion ad.

However, lately I have really noticed the sexual content of perfume ads, and I know supposedly sex sells, and there are significant levels of sexual connotations with perfume, however some ads are now borderline soft porn and I don't think it needs to be made that obvious to people.

When your in the living room with your family watching a Christmas film on TV, I don't wish to see half naked women prancing around and a 'hunky' man appearing in the shadows. It's just all got a bit too much for me and actually puts me off the brand. I think perfume is more about confidence for women, sure it can make you feel more attractive but it doesn't turn us into dominatrices. It has become more of a part of our daily routine, and to some, just as you brush your teeth in the morning, you splash on some perfume, it is not always such a 'luxury' to put on perfume, or something that is saved for a special occasion, but what we do everyday.

I've listed some of what I think are the main offenders for these types of adverts. But tell me, am I just getting old and grumpy or do any of you find them slightly OTT and inappropriate? Perfume is no doubt, one of the main presents given at Christmas time so I understand that competition is at its highest this time of year, but is this really the way to sell it to a much more savy audience who are growing out of the traditional advertising gimmicks and want something a bit more than a sexy promise? Maybe perfume adverts need to start broadening their horizons...




This is a much less offensive ad... sure it's pretty cheesy, borderline naff, but at least I don't get embarrassed when it comes on the TV in-between watching 'I'm a Celeb' with my nan!


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