ANN SUMMERS MAKE OVER FOR VALENTINES DAY
So it's that time of year when we all have to frantically find a present for our loved one... I'm not really a fan of this 'holiday' as I think it's a bit of a 'Hallmark holiday' and couples should buy each other presents / spend time together because they WANT to not because they feel they HAVE to. But I realise that to a lot of people it is a time of year that you can guarantee some personal time with each other.
So, what is the perfect gift for the other half? And where do you start to look?
This year Ann Summers are pulling out all the stops to try and make this the easiest and most enjoying Valentines shopping experience ever. They are re branding some of their key stores, such as the one on Oxford Street, with 'Man Summers' fascias and even hiring models to walk around the stores in the products they have on offer.
They are also offering taxi hire for the men to be picked up and dropped off at the store and then dropped back again, ensuring they don't have to travel on the tube or bus with all their Ann Summers bags for the world to see!
Not sure about you, but think this could be a bit risque... advertising models in store who will be wearing very little could attract the wrong attention! And I'm sure most women wont really want their man eyeing up another woman supposedly 'picturing' what their partner will look like in the latest underwear collection! However, it's a great gimmick and has got a fair bit of press coverage, so fair play to them.
If anyone gets a chance to get down to one of their stores, be great to hear how your shopping experience was! The transformation will take place tomorrow for the week leading up to Feb 14th!
Source: The Independent