Tuesday, 1 February 2011

JACK WILLS - NEED TO CLEAN UP THEIR ACT?

The other day I got sent the latest Jack Wills catalogue - now I'm not sure how I got on this mailing list as I've not ever actually bought anything from this shop, however I had a quick flick through none the less. I have to say, I was a little shocked, and slightly disgusted at what I found. 

Sure most items are very expensive, some may say overpriced, but I had expected that. The soft porn imagery however I had not expected! Now, at the expense of sounding like an out of touch young person, I really did not like some of the imagery used in the new catalogue. I found it completely unnecessary and really not the type of thing that Jack Wills should be displaying to their customers. 

Considering a good chunk of their customers are under 16 I really quite inappropriate. I understand that the imagery that Jack Will use are to portray a 'lifestyle' and are aimed at young, carefree youths but I think this time they have gone too far. 

But hey, don't let me be the judge, have a look for yourself and see what you think... 

A little bit risqué but think can cope with that...
Don't really like the group thing going on here...

But wait for it... this was the killer....

 Suitable??? I don't think so...

1 comment:

carina100 said...

That is a little bit too American Apparel for my liking and the Jack Wills customer base is so young, that's really, really inappropriate. I'm actually shocked. Wonder if there will be any backlash from angry parents? Cx

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